This article is an analysis report of Bilibili's competitive products. The content focuses on video function analysis and strategic positioning. Welcome to read it. 01 Industry status and trend analysis 1.1 Near-term environment (recent market background) Through the PEST analysis model, the recent market background of the product and the macro environment of the enterprise are analyzed. 1.1.1 Politics Under the current political situation, government departments have made greater efforts to publicize positive content that is conducive to national development. There is an urgent will to publicize the country's upcoming 70th anniversary of the founding of the People's Republic of
China, and broadcast patriotic and patriotic party propaganda videos and related copy content on various mainstream video platforms. The government has recently launched a special rectification campaign against gangsters and evil, and the government is phone number list willing to use various video platforms to publicize and display phased results, so as to create a good image of domestic security and welcome the 70th anniversary of the PRC with a new look: a series of policies will help Make the video platforms that participate in publicity such as Bilibili to establish their own corporate website image and win some political trust from the government and users.
Valuable for political propaganda can avoid small public opinion turmoil. Bilibili established the Bilibili Party Committee on July 2, 2019: to be a communicator of the main theme among young people and a promoter of excellent culture. 1.1.2 Policy On January 9, 2019, the China Online Audiovisual Program Service Association officially released the "Detailed Rules for Online Short Video Content Review Standards" and "Online Short Video Platform Management Specifications" - based on the basic standards for online short video content review, short video programs broadcast online , and its title, name, comment, barrage, emoji, etc., the following specific content (21 frequently asked questions) shall not appear in its language, performance, subtitles, and background. (1) Contents that attack my country's political system and legal system (2) Contents of secession