Introduce the company to customers business email list to introduce products:
Take online education as an example, invite course trial experience, introduce company advantages, introduce course advantages, etc.
3) Solve the problem
According to the pain points of parents, according to the products that the company can provide, a solution to the pain points is given.
Take online education as an example: the pain point of parents is the child's oral English problem. They dare not open a dialogue or have a long-sentence dialogue. They should recommend the company's oral courses to parents.
According to the budget expectations of parents, we recommend different classes such as middle class, small class, 1-to-1 and so on.
4) Submit the transaction
When the time to sign the order comes, try to make a deal.
Take online education as an example: after students complete the trial class online, the salesperson needs to contact the parents within one hour after class to understand the students' class experience and propose areas that the students need to improve. After completing the sales action of throwing products and solving problems, you need to try to submit a transaction.
The deep essence is that we complete the four sales actions through a few steps of SOP, so as to achieve the goal of gaining the trust of customers in the company and the sales staff, and by stimulating the pain points of parents to arouse customer needs, and finally complete the transaction. These are rarely mentioned in sales training for newcomers, and often need to be realized by themselves.
I find that my friends who are familiar with me in my life are often ambushed by me consciously or unintentionally. Why is this, I thought about it, because we are familiar with colleagues or friends, so we naturally have a sense of trust. And then I often recommend things that I think are easy to use, and my colleagues can also see the gradual effect of my trial, so it is easier to stimulate the interest of colleagues,