Jul 30, 2022
In Welcome to the Forum
The predecessor of Xianyu, Taobao Second-hand, was launched in June 2013. Let's take a look at the market conditions at that time. First, let’s look at the development market of the sharing economy. Uber has just entered China, and the sharing economy is still in a blue ocean era in China, and Xianyu has seized the opportunity here. After the financial crisis in 2008, with information Buy email list technology and its innovative applications entering a burst period, the sharing economy has grown rapidly, showing a blowout development trend since 2014. The development of the sharing economy in China Although the sharing economy has emerged in China for a short period of time, the scale of the idle resource trading market in China has always been huge. However, most of the idle market pattern of that year has been divided up by the PC terminal. In 2014, Zhang Yi, an observer of the Voice of Economics, once said: The second-hand goods trading industry has formed a relatively established pattern, such as 58.com, Ganji, and People's Network, of which 58 The share is the highest, accounting for 22%, which is twice that of the third place. Looking at the current moment, idle transactions have become a part of the sharing economy, the sharing economy has been put on the government's work agenda, the concept of national consumption is changing day by day, and e-commerce transactions continue to spawn a new blue ocean of second-hand transactions. According to the "2016 China Sharing Economy Development Report" released by CBN Business Data, in 2013, the penetration rate of the idle market in the United States to total retail sales was 0.8%. The market share should be higher. In 2016, the scale of China's idle market is conservatively estimated to reach 400 billion yuan, and idle has become the biggest cake in the sharing economy. In this process, products were born and died. After several rounds of shuffling of the mobile idle resource trading platform, Ali's Xianyu and 58 Tongcheng's Zhuanzhuan topped the list with a penetration rate of 3.9% and 1.8% respectively, occupying nearly 90% of the total. % market share, the Matthew effect is becoming more and more obvious, and Xianyu has even reached three times as much as Zhuanzhuan in terms of DAU, and the once-established situation has reversed. Based on the above background, the author became interested in the development of Xianyu, and made an analysis on this.