Jul 02, 2022
In Welcome to the Forum
As a content marketer, you have much of the phone number list planning and execution phases under your control. You move forward, set tasks to complete and milestones phone number list to hit, then shoot them down one by one. You have a tangible sense of accomplishment and momentum. Everything works on time. The finish line is in sight. You can almost taste victory when BAM! You hit the wall - the review and approval phase. If you've been there, you're not alone. When we surveyed Content Marketing World attendees on this topic in 2015, 92% admitted to falling victim to the phone number list review and approval phase. One in five said the tangled review and approval processes regularly delayed their projects by more than a week. You understand the phone number list urgency and do whatever it takes to move your projects forward. Perhaps you ruthlessly hunt down indifferent approvers or conveniently forget phone number list to include certain approvers who might delay things. Both moves only invite more dysfunction into the system. Of course, your model may be different from this process. The phone number list most important thing you can do when creating your model is observe what works for your people and your environment. Start there and know that your model will remain a living process that can be changed and adapted. Avoid reviewer/approver bloat Too many brands assume that an increase in the number of reviews proportionally increases the phone number list quality of the content. To phone number list create a safety blanket around the project, teams attract people who are often unqualified, uninvested, or unavailable phone number list to review content. These superfluous reviewers can not only bog down the process, but also take the content on unnecessary or even destructive tangents. Combat this tendency by limiting the number of reviewers and approvers on your projects. Ask each potential appraiser, “Is he qualified? Will she be available? Are they motivated to provide solid feedback and deliver it quickly? Do his comments bring anything new and critical to the phone number list table? If the answer is no to any of these questions, consider including that person in the phone number list review process.