Matthew Barby recently published research on featured snippets, and his Industry Email List experiments showed that building backlinks had very little impact on snippet achievement; instead, he advised focusing on on-page signals and better matching your content to what search engines are looking for. Misconception #4: Technical SEO is easy That's Industry Email List like saying math is easy when all you've done is basic algebra. Then someone asks you to solve Einstein's field equations... Yes, of course, some elements of technical SEO are simple. There are some basics that are easy to learn and spot, but that's just the tip of the iceberg.
What I often find about people who don't really understand technical SEO is that they tend to follow a “checklist” mentality. But good technical Industry Email List SEO isn't about Industry Email List following a checklist and checking things off so you can show the client you've done them; it's about digging deep into the data, understanding at a basic level how search engine spiders interact with the website, and identifying changes (sometimes minor) that could make a big difference. It's neither black nor white
The concept that there is a “right” and a “wrong” way to Industry Email List build a website is naïve; what we do is called “optimization” for a reason! The best technical SEOs are constantly experimenting and testing new and different techniques to improve performance, as many cases are far from black and white. Technical SEO has nothing to do with making your website “attractive” to search engines. Technical SEO doesn't “attract” anything; it's about what search engines do Industry Email List when they're actually on your site in the first place. So let's ditch that makeup metaphor, shall we? The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.